AUSTRALIAN SPORTS NUTRITION BRAND EMBRACES CAEM
About The Client
Body Project are one of Australia’s most prominent supplement and sports nutrition retailers. Its stores are stocked with the largest range of supplements and health products including: protein powder, mass gainers, pre-workouts, fat burners, amino acids, other sports nutrition products, vitamins and general health and wellbeing products.
As part of its branding and design exercise Body Project wanted to ensure that its stores reflected its company focus and ethos, and present this in an attractive and easy to navigate format.
The aim was to carry many different brands, make it as easy as possible for customer to find the products they were looking for and ensure that they kept returning.
The CAEM team accepted the challenge and looked at ways that Body Project could implement an attractive shelving system that reflected the company brand and ethos and reflected the differing products supplied.
Using a combination of CAEM's M25 modular shelving system in variety of colours and timber accents the solution is both attractive, hygienic, clean and makes it simple to differentiate the various focused areas of the store.
The solution is further enhanced with the use of CAEM Ardente lighting systems to both enhance the look of the shelves and further increase visibility of products.