About the Client:
Flexseal is a leading UK designer and manufacturer of fully
approved low and non-pressure flexible couplings. Since 1989 Flexseal has
supplied to the civils and drainage, plumbing and water management sectors.
The Project:
In October 2018 Flexseal was looking to update the gondolas units
installed within its distributor sites and replace them with more modern POS/POP shelving units
that more effectively represented the Flexseal brand. These units needed to support
resellers and distributors in the attraction of customers and increase sales.
The Solution:
After investigating other manufacturing partners, Flexseal saw
CAEM online and approached them about their shelving and display options.
Ryan Lockwood, Marketing Manager at Flexseal said “After looking at what was available in the market, CAEM’s solutions and reputation for quality stood out. We were impressed with their extensive range and our ability to talk openly and directly to their teams to ensure we got exactly what we needed.”
Flexseal were invited to the CAEM head office in Stoke-On-Trent. There they were introduced to the teams, shown the manufacturing facilities and showroom containing not only the store shelving systems, but also a huge range of accessories and options.
Though the team were openly impressed with the retail shelving solutions and configurations available they wanted something unique to them, something that would stand out from their competitors and give their brand presence within the store.
Ryan Lockwood continues: “The standard shelving systems were fantastic, CAEM has been manufacturing for well over half a century and understands the importance of modularity to its customers. However, in this instance we needed something unique to us, so we looked at the creation of custom POS shelving units.”
These bespoke displays needed to be built in specific sizes, with branding to attract clients and accentuate the products on the shelves. They needed to be high quality but equally cost effective. The POP/POS units should be mass produced and available to roll out as and when new and existing customers needed them. This required stock holding and distribution services to take that burden and cost away from Flexseal.
The Result:
CAEM stepped up, initially creating bespoke designs and prototype
POP/POS stands for the Flexseal team to evaluate and tweak. These designs were slimline
and lightweight yet strong, carried company branding and were developed in
custom Blue powder coat to match the brand.
These POP/POS stands are now manufactured within the CAEM network and stored in the UK warehouses ready for dispatch when required.
They are stored together as components and at the point they are required the CAEM team checks the parts, assembles the units and ships them to where they are required.
Key points:
- Custom designed POS/POP shelving stands with a quality look and feel.
- Cost Effective.
- Strong, durable steel units
- Robust powder coat to resist damage.
- Company branded colours and logos.
- Built in branded interchangeable EPOS.
- Secure storage and shipping.
- Shipped assembled ready for installation.
Ryan Lockwood said: “The overall experience with CAEM has been efficient and painless. Any issues are easily rectified with access to our dedicated account manager. Stock is kept replenished and is always available when we require it for a new site. The CAEM team ensures that the stands arrive on time and in perfect condition.”
