About The Client

The client is a Northern Ireland based off licence, stocking a huge range of wines, spirits, beers and non-alcoholic beverage options.

The store, far from being a generalist specialises in drinks, which come in a variety of glass, plastic and metal containers, all of which need to be displayed attractively and safely to the consumer.

The Project

The owner of the premises was looking for a clean and beautiful retail space that would make the store stand out from the competition. They wanted to do this through the creation of an open, airy feel with clean spaces accented with traditional materials such as timber and slate for their off licence shelving.

The owner contacted the team at Shop Design and Fit (SDF) who looked at their options, from electrical to shelving. SDF recommended the use of a range of timber accents, mixed with the flexible and robust CAEM S50 retail shelving system. This was to be supplied in a number of different colour combinations to complement the floor tiles, and match perfectly with the rest of the decor within the store. The overall plan was to maximise space, increase light on the products, positively reflect the brand and enhance the shopping experience for customers.

The Solution

With well over 50 years in the retail shelving and shopfitting industry CAEM shelving was the perfect match for the store.

The solution installed by SDF uses the CAEM modular S50 retail shelving combined with timber and clever retail LED lighting to enhance the space, the look of the shelves and most importantly, the products.

The S50 shop shelving is both strong and reliable allowing for even the heaviest items (lots of bottles!) to be merchandised effectively and safely. The S50 was even used within the fridge areas.

The metal shelving is powder coated in multiple colours, to complement other items in the store, and unlike standard paint is wear resistant and long lasting. 

Overall the installed retail display options provide a safe and attractive merchandising space, catering for the huge variety of packaging types and often heavy product.

Key Points:

• Uses CAEM S50 integrated modular shop shelving
• Encompasses wall shelving and shop gondolas
• Clear EPOS
• Large lit areas enhance the products
• Metal shelving in long lasting powder coated finish
• S50 is even used in the chillers
• A selection of colours and materials complement the company brand and other elements