FRENCH GARDEN RETAILER CHOOSES CAEM
About The Client
Gamm vert is a leading French garden, DIY and pet specialist store trading from a network of over 1000 focused locations and online.
The business operates across a number of retail categories including aspects of a builders merchant, DIY, garden centre, clothing and hardware.
The garden stores alone offer more than 12000 plants and flowers and 4000 garden products including: Garden Buildings (Greenhouses and Sheds), Garden Furniture, Outdoor Clothing, Flower Pots and Planters, Hand and Power Tools.
As a part of a re-vamp of its entire retail space the Gamm vert management team wanted to re-design stores to improve the customer experience and more effectively display the huge range of items in its portfolio.
This required different solutions for each area, with different styles and sizes of shelves that still complimented each other. With the larger garden items the shelving needed to be robust yet appealing to customers, and other areas needed to effectively display often unusually shaped and sized items.
The CAEM team embraced the challenge and introduced the team at Gamm vert to the huge range of CAEM shelving and racking.
The implemented solution ensures that its stores reflect the company focus and ethos and present its huge range of differing items in an attractive and easy to navigate format.