FRENCH PET RETAILER CHOOSES CAEM
About The Client
Animal Factory is a specialist chain of pet stores with over a dozen stores across France. Animal Factory supplies over 4000 lines within its stores including ranges of specialist foods and supplements combined with accessories, care and hygiene products.
The business aims to provide the right products and specialist advice to its customers, combined with unbeatable prices. Animal Factory services, not only small domestic pets such as cats, dogs and birds but also poultry and equine.
The Animal Factory team wanted to re-visit their store design and provide a warm and inviting environment for customers. This included changing not just the shelving but the overall store look and feel.
Having a large range of products there was need for a great deal of flexibility, to both achieve the desired look and ensure that each item was effectively displayed. This would include the use of variety of different shelving styles, combined with a mix of materials including plain and distressed metal and timber.
The CAEM team embraced the challenge, working closely with the Animal Factory team to understand their needs.
After looking at the range of systems and solutions available there was a mix of both standard and custom items required.
The standard systems implemented included a number built out of CAEM’s M25 25mm pitch system with special finishes and colour options. There were also a number of special custom displays to help to highlight the ranges on offer and equally help Animal Factory to stand out from its competition.
The Animal Factory stores now reflect the company focus and present its huge range of differing items in an attractive and easy to navigate format.