GIFI France Featured

French Value Chain Chooses CAEM Shelving


FRENCH VALUE RETAILER CHOOSES CAEM


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About The Client


Our client is a French value chain of retail stores specialising in products for around the home and garden. Its product range includes everything from small electronics through clothing, homewares and even carpets and furniture.

The business was established in 1981 and now has over 480 stores around the world, including sites in France, Belgium, Spain and even Africa. The chain is still a family run business, with the founder still its president and CEO.


GIFI Toys

The Project


With a massive range that encompasses everything from toys to bathroom accessories it was important that each department had its own look and feel and could effectively display and attract customers to the products.

This project was an interesting challenge requiring a huge number of shelving designs to encompass the range, from tiny products that could be hung on hooks, through to rolls of carpet and other large goods requiring custom structures to ensure they were held firmly. Additionally with an ever-changing range of products and offers, shelves needed to be easy to re-configure with prominent and easy to change POS.


The Solution


With over half a century in the retail shelving industry, CAEM understood the needs of the client and had the facilities and products to provide the huge variations of shelving and POS they required.

The time tested CAEM TN9 shelving solution was chosen for its flexibility and ability to be quickly reconfigured to react to changing stock. Each area of the store was carefully designed to effectively display the goods it contained. Options such as lighting and glass shelves were used to add to the aesthetics and enhance the shelving for items such as glassware.

Different colour options were also implemented. The extensive use of White gives a clean look, and moves away from traditional cream, whilst the Grey accents are used as a modern complement.

The large areas of integrated POS allow for changes to messaging to be implemented quickly. This allows the business to react to changes in products or seasonal offers. Solutions even included lit panels and integrated digital interactive elements.


  • Uses CAEM TN9 integrated modular shelving
  • Encompasses a range of designs to fit differing portfolio
  • Large, easy to change POS messages
  • Integrated lighting, lit elements and multimedia
  • Improved visibility of products
  • Long lasting powder coated finish
  • A selection of colours and materials complement the company brand

GIFI Toy Section
GIFI Christmas Gifts
GIFI Electrical

GIFI Homewares
GIFI TN9 with Ardente Lighting
GIFI Toy Section


Products Used



TO FIND OUT HOW CAEM CAN DEVELOP A BESPOKE RETAIL DISPLAY FOR YOU, CONTACT US TODAY.

CONTACT US


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CAEM UK IS THE TRADING NAME OF
Magrini (UK) Ltd

Unit 3
Jamage Industrial Estate
Talke
ST7 1XW

Telephone: 01782 794500

E-mail: information@caem.co.uk