NAYLORS - FROM RENOVATION TO LAUNCH WITHIN A MONTH
About The Client
Naylors is a retailer of high-quality equestrian products and pet supplies. It boasts a 54-year history, yet it is dedicated to delivering an innovative shopping experience to its loyal customer base.
In late 2018 Naylors acquired a 10,500 square foot warehouse in Cannock Staffordshire which drastically needed updating.
With a combination of light products such as clothing and extremely heavy goods such as Horse Feed, Naylors required shelving solutions which were flexible, compatible whilst maximising retail merchandise performance.
Naylors were on a tight deadline to get the Cannock store opened. The display units were not fit for purpose and needed a complete refresh to make the store more visually appealing while at the same time being able to support products weighing up to 20kg per unit.
The shelving system would need to cater for a variety of display types, both in the front of the store and in the warehouse. It had to match the graphite grey branding selected by Naylors designers.
Naylors also wanted displays that could be wall mounted and gondola units at an angle for a flexible layout and to increase footfall in the store.
With a combination of clothing products and extremely heavy goods such as Horse feed, Naylors required shelving solutions which were both flexible, compatible and also maximised retail performance.
Several options were mooted including TN9 which had been used in one of the existing Naylors stores, but in the end, it came down to two main contenders:
M25 had the precision engineered ultra-low base, lending a slimline look and feel while also providing the unique pivot mechanism required to display goods at an angle.
Then Unizinc came to the rescue for the 20kg horse feed products and other bulky items because of its high load capacity, yet it was able to maintain the design aesthetics due to its scratch resistant zinc finish.
The final solution was a combination of the two shelving systems to create the look and feel Naylors wanted.
Naylors also decided to use CAEM's installation service to ensure the shelving system was fitted by a team of experts with a deep understanding of the products and despite some unforseen difficulties, they were able to react quickly and complete the project on time.
"To deliver a unique and pleasant shopping experience, for the pure equestrian, the country enthusiast or the pet lover, Naylors pride themselves in their displays and visual merchandising which is underpinned by the quality shop fittings sourced from professional companies such as CAEM."
“The Team at CAEM provided a great service and a quality shelving solution for the myriad of products stocked, from horse and pet treats to riding gloves and walking socks. CAEM are without doubt a pleasure to work with, they always go the extra mile to provide what is needed to complete what can sometimes be a complex project.”
- Naylors Equestrian