Rome Based Hypermarket
About The Client
The team at the hypermarket were looking to modernise their premises. They wanted to update the shelving to attract and retain more customers, improve visibility of products and ultimately increase sales.
They required a range of shelving options in modern colours to complement the brand values. They wanted areas with wooden accents to provide a warm inviting look and feel. Plus they wanted enhancements such as lighting in certain areas of the store to make products stand out.
CAEM implemented a range of shelving but predominantly its M25 Wire solution. This was custom coloured in hard wearing Anthracite powder-coat and provided with a range of accessories to cater for the huge range of different packaging and product on display. The wire shelves give a clean modern look to the shelving and provide extreme strength while allowing more light to permeate through to the products. They also reduce maintenance.
Wooden accents and canopies were implemented in some isles to give a warmer less clinical feel. This even included a cupboard on the wine isle to keep the more valuable products safe.
In some isles CAEM supplied its Ardente lighting systems to further emphasise the products and draw customer attention.
The supermarket is now a warmer more inviting place to be with a modern look and feel. The M25 Wire increases the visibility of the products even when shelves are fully merchandised.
The various product groups are each displayed more effectively and attractively and the lighting in places enhances the look of the shelves, and further increases the visibility provided by the wire.