CAEM - Case Studies: Creightons Eurospar

Creightons Eurospar Northern Ireland Installs Custom TN9 Retail Shelving

About The Client - Creightons Eurospar

Creighton EUROSPAR is a convenience store operating under the internationally recognised SPAR brand. Stocking a huge range of fresh produce and packaged food and sundries.

The EUROSPAR brand operates 67 stores across Northern Ireland. These are owned and run by the family owned Henderson Group. CAEM has supplied numerous SPAR projects, read about the Maghaberry Eurospar project here.

The Project

As part of its roll out of new shop designs and store shelving in Northern Ireland EUROSPAR were looking for a departure from the usual White or Ivory shelves. They wanted something that would match the brand colours, provide a modern look and would effectively display its huge selection of goods, from magazines and greetings cards through to hot food and motoring accessories.

The team from Henderson group discussed their options with the team at Shop Design and Fit who recommended the flexible and robust CAEM TN9 shop shelving system with custom touches. This would provide them with solutions for each area of the store, adhere to brand and ensure a good-looking retail environment for years to come.

The Solution

With over half a century of experience in the retail shelving industry, CAEM has built up an enviable reputation with retailers of all shapes and sizes.

Working with partners Shop Design and Fit in Northern Ireland CAEM supplied a range of shopfitting solutions for the project including the time tested TN9 modular shelving system. This was custom coated in Grey (9007) and Red (3020) to enhance the space and match the brand. The colour choices also complement the flooring and building colours. Timber shelf accents enhance the metal shelves, creating a more rustic and warm look.

Additional compatible side units were provided, with both solid and wire backs. These allow for more merchandising space on top of that provided by the shop gondolas themselves. The wire backs also ensure that product is visible from multiple angles.

Each area was carefully considered and compatible shelves and accessories such as those for magazines and other items were installed to allow each product to be more effectively merchandised, seen and purchased by the consumer. Finally, easy to change integrated POS allow for offers to be effectively displayed and quickly changed.