CAEM - Case Study: Maghaberry Eurospar

Maghaberry Eurospar Uses Custom CAEM TN9 For Its Retail Display

About The Client - Maghaberry Eurospar

Maghaberry is part of SPAR, the internationally recognised convenience store brand. Stocking a huge range of fresh produce and packaged food and sundries.

The EUROSPAR brand operates 67 stores across Northern Ireland. These are owned and run by the family owned Henderson Group. See our other case study for images of the Creightons Eurospar shopfitting install.

The Project

As part of its roll out of new designs and shop fixtures in Northern Ireland EUROSPAR were looking for a departure from the usual White or Ivory for their retail display shelves. They wanted something that would match the brand colours, provide a modern look and would effectively display its huge selection of goods, from magazines and greetings cards through to hot food and motoring accessories.

The team from Henderson group discussed their options with the team at Shop Design and Fit who recommended the flexible and robust CAEM TN9 retail shelving system with accessories and custom touches. This would provide them with solutions for each area of the store, adhere to brand and ensure a good-looking retail environment for years to come.

The Solution

With over half a century of experience in the retail shelving industry, and retail shelving, CAEM has built up an enviable reputation with retailers of all shapes and sizes.

Working with shopfitting partners Shop Design and Fit in Northern Ireland CAEM supplied a range of shop shelving solutions for the project including the time tested TN9 modular shelving system. This was custom coated in Grey (9007) and Red (3020) to enhance the space and match the brand. The colour choices also complement the flooring and building colours. Timber shelf accents enhance the metal, creating a more rustic and warm look.

Additional compatible side units were provided, with both solid and wire shelving backs. These allow for more merchandising space on top of that provided by the shop gondolas units themselves. The wire backs also ensure that product is visible from multiple angles.

Each area was carefully considered and compatible shelves such as those for magazines and other items were installed to allow each product to be more effectively merchandised and seen by the consumer. Finally, easy to change integrated POS allow for offers to be effectively displayed and quickly changed.